The Optical at Primary Eyecare is excited to announce the addition of the prestigious Gold & Wood eyewear collection made with the finest materials available, including all-wood frames! These frames are handcrafted with exquisite attention to detail, bringing forth the magic, nature, and history of the individual pieces of wood themselves. The Optical at Primary Eyecare is one of only 2 authorized dealerships in the Commonwealth of Virginia of this esteemed collection.

The History of Gold & Wood

20 years ago, Maurice Léonard created his own prestige eyewear brand, combining noble materials with unique expertise and craftsmanship. As a true pioneer, he was the first to master the manufacturing of frames entirely in precious wood. Gold & Wood selects only the most valuable timber species, which give the frames their exceptional nature and that extra soul which makes them irreplaceable.

“The intrinsic values of the brand Gold & Wood are Elegance, Exclusivity, Timelessness and Excellence.”

The expert hands of eyewear craftsmen from Gold & Wood manufacture and compose complex and innovative veneers, guaranteeing our clientele the assurance of wearing a pair like none other. This collection offers a range of timeless and stylish optical pieces and sungwear, each telling an extraordinary story. The textures of the wood’s veins are the story of a unique experience, from a particular soil that give them all depth and dimension. Each species has a meaning of its own, with an origin that makes it a magical and an architectural product.

The quintessence of these precious woods, carefully selected, results in exceptional eyepieces mounts.

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The Vision of Gold & Wood Eyepieces

“Life moves at a rapid pace and the more we do and faster we move the more we become disconnected from life itself. By taking the time to hand craft the world’s most elegant Eyepieces, made from the most exquisite natural materials, Gold & Wood strives to bring its owner back in touch with the magical world that surrounds us.”

Before Gold & Wood products become Eyepieces, they are the noble materials in their raw form: The Gold, The Wood and The Buffalo horn. Only by the patient hand craftsmanship in the Gold & Wood artisan do these materials transform into Eyepieces. This is the process that awakens the magical element. This is what makes Gold & Wood unique. This magic is the secret ingredient of Gold & Wood.

These frames are available in both men’s and women’s styles as well as sunglasses. Stop by our Barracks Road location to see, feel, and experience these amazing frames yourself… or call to schedule a private showing of this special collection!

Click here to request an appointment!