Prodesign Denmark never fails to deliver on their promise to deliver bold, fresh designs that are continuously evolving over time. The recent release of their 2016 spring/summer collection is no different, including sharp new styles sure to please men and women alike!

“Clean Danish design is the basis of our products but we always add a twist of something surprising – something unexpected. We aim to balance classic and clean with bold and bright to continuously keep classic styles updated.

The most important thing is always to create eyewear that will create a synergy between the face and the frame. The frame and the face must interact to obtain a beautiful and harmonic look. We never design a frame that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.” ~ prodesign denmark

For those of you who love bold colors, clean lines, and a modern twist on classic styles, you’ll want to come and see these frames in person at Primary Eyecare. We are proud to showcase these colorful, bold Prodesign frames at both of our locations: Barracks Road and Hollymead Town Center.

Here’s a quick preview of some of the new styles for spring and summer:


Stop by today, and one of our friendly opticians will be happy to serve you – We’re confident you’ll find a look to fit your personal style and individual face shape.

> Click Here for directions to our office!