Prodesign Denmark never fails to deliver on their promise to deliver bold, colorful designs that are continuously evolving over time. The recent release of their 2015 spring collection is no different.

“Clean Danish design is the basis of our products but we always add a twist of something surprising – something unexpected. We aim to balance classic and clean with bold and bright to continuously keep classic styles updated.

The most important thing is always to create eyewear that will create a synergy between the face and the frame. The frame and the face must interact to obtain a beautiful and harmonic look. We never design a frame that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.”

For those of you who love bold colors, clean lines, and a modern twist on classic styles, you’ll want to come and see these frames in person at Primary Eyecare. We have Prodesign frames at both of our locations: Barracks Road and Hollymead Town Center.

Here’s a quick preview of some of the new 2015 looks:

Stop by today and try on a few pairs – We’re confident you’ll find a look to fit your personal style and individual face shape.

> Click Here for directions to our office!