Just released on Tuesday, February 16th, the newest issue of Cville Weekly’s fashion insert, Sugar, features a hot pink frame from The Optical at Primary Eyecare. The oh-so-rosy eyeglass frame was designed by ProDesign Denmark, a popular Danish frame company that has a wide selection of metal, titanium, acetate, and rimless or semi-rimless prescription frames. Known for bold, bright colors, innovative design, quality materials, and funky, angular lens shapes, ProDesign Denmark collections are available at both Primary Eyecare locations.
The frame featured in Sugar is the ProDesign 1373 and can be seen at the Barracks Road location. To see more of the ProDesign collection visit either of our convenient Charlottesville locations. Stop by with your current eyeglass prescription to try on any of our frames and to work with our skilled opticians to find the best frames for your face. Or contact us for an eye exam appointment.
To view the Sugar article online, please visit the Cville Weekly website. To view the complete collection of ProDesign Denmark frames, please visit the ProDesign website and browse their collections and color options. Or visit AwesomeEyeglasses.com’s ProDesign Denmark area.







