Just released on Tuesday, February 16th, the newest issue of Cville Weekly’s fashion insert, Sugar, features a hot pink frame from The Optical at Primary Eyecare. The oh-so-rosy eyeglass frame was designed by ProDesign Denmark, a popular Danish frame company that has a wide selection of metal, titanium, acetate, and rimless or semi-rimless prescription frames. Known for bold, bright colors, innovative design, quality materials, and funky, angular lens shapes, ProDesign Denmark collections are available at both Primary Eyecare locations.

The frame featured in Sugar is the ProDesign 1373 and can be seen at the Barracks Road location. To see more of the ProDesign collection visit either of our convenient Charlottesville locations. Stop by with your current eyeglass prescription to try on any of our frames and to work with our skilled opticians to find the best frames for your face. Or contact us for an eye exam appointment.

To view the Sugar article online, please visit the Cville Weekly website. To view the complete collection of ProDesign Denmark frames, please visit the ProDesign website and browse their collections and color options. Or visit AwesomeEyeglasses.com’s ProDesign Denmark area.

At the end of 2009, Oliver Peoples, the California-based leader in eyewear design and fashion, debuted its newest collection, the Spring and Resort Collection for 2010. With many wonderfully stylish and quality eyeglasses and sunglasses from which to choose, it was hard to make a decision on our featured Oliver Peoples frame. In the end, we chose the Dannie frame, a throwback design reminiscent of some of the most popular Oliver Peoples eyeglass frames, including the O’Malley (a classic), the Sheldrake, the Riley, and the Emerson. A semi-round lens shape constructed of high quality, durable acetate, the Dannie is at once both modernly fashionably and nostalgically retro. Available in three rich colors, including the signature Oliver Peoples Cocobolo tortoise, the Dannie is for sale now at AwesomeEyeglasses.com. Be the first to wear this new Oliver Peoples frame!

Interested in shopping other Oliver Peoples eyeglasses and frames? Looking for a pair of Oliver Peoples designer sunglasses? Visit AwesomeEyeglasses.com to shop the entire Oliver Peoples collection. And remember, AwesomeEyeglasses.com is an authorized dealer of Oliver Peoples, purchasing the frames directly from the manufacturer and upholding all manufacturer warranties.