Angelina Jolie wearing SALT.Optics “Dixon” frame as her movie “Salt” is being released.

Find this frame and the full exlusive SALT.Optics eyewear collection at the Optical at Primary Eyecare!

Everyone knows the importance of the color black as a wardrobe staple. It’s the ultimate neutral that is so versatile it can sometimes become an easy standby choice. But don’t forget the value of colors that, while requiring a bit more thought or planning than black, can change your entire look!

Our opticians in The Optical at Primary Eyecare often encourage patients to try on bolder color frames than the average brown or black pair. The results are remarkable! And this summer, we’ve been noticing a growing trend in our many new eyewear collections – greens! Green, it seems, is becoming the new black. With many different shades and tones from which to choose, green is a color that has options for a range of different skin tones and hair colors. From warm olive greens to cool mint greens, green is popping up in almost every new summer eyewear line.

Stop by The Optical at Primary Eyecare today to try on a pair of green frames and find the shade that suits you. Or just challenge yourself to try on any new or bold color you’ve never worn in an eyeglass frame.

Some frame lines to consider – ProDesign Denmark is an eyewear line carried at both Primary Eyecare locations that uses color combinations in bold and interesting ways. The newest SALT. Optics frame collection is filled with new and interesting colors while also including a wide range of rich neutral colors. The David Yurman Eyewear line uses purple and orange accents in the form of citrine and amethyst stones. The Chanel frame collection makes use of two tone purple, blue, and asphalt grey. The Chanel collection also includes fun and funky materials, such as quilted leather or denim-wrapped temples.

Also, most frames you try on in our locations are available in more than one color. If you find a frame that suits your face shape but is only available in black or brown, ask our opticians about other colors available for special order.

Recently debuted on AwesomeEyeglasses.com, the entire collection of Paul Smith Spectacles prescription eyeglasses is now available online. Shop the entire Summer 2009 and Spring 2010 collections of eyeglasses by famed British designer Paul Smith at AwesomeEyeglasses.com now to see fun, funky, and fashion-forward eyewear that redefine eyewear with bold styles and colors. Fashion-forward British design icon Paul Smith forayed into the arena of high-end eyewear in 1994 when a partnership with Oliver Peoples produced a fun, funky, and edgy aesthetic that continues to this day in every new Paul Smith eyewear collection. Popular eyeglass frames include the Headley, the Morse, the Hockley, and the Fenton. Or just visit our site to browse all of the Paul Smith eyeglass frames available for purchase online.

At the end of 2009, Oliver Peoples, the California-based leader in eyewear design and fashion, debuted its newest collection, the Spring and Resort Collection for 2010. With many wonderfully stylish and quality eyeglasses and sunglasses from which to choose, it was hard to make a decision on our featured Oliver Peoples frame. In the end, we chose the Dannie frame, a throwback design reminiscent of some of the most popular Oliver Peoples eyeglass frames, including the O’Malley (a classic), the Sheldrake, the Riley, and the Emerson. A semi-round lens shape constructed of high quality, durable acetate, the Dannie is at once both modernly fashionably and nostalgically retro. Available in three rich colors, including the signature Oliver Peoples Cocobolo tortoise, the Dannie is for sale now at AwesomeEyeglasses.com. Be the first to wear this new Oliver Peoples frame!

Interested in shopping other Oliver Peoples eyeglasses and frames? Looking for a pair of Oliver Peoples designer sunglasses? Visit AwesomeEyeglasses.com to shop the entire Oliver Peoples collection. And remember, AwesomeEyeglasses.com is an authorized dealer of Oliver Peoples, purchasing the frames directly from the manufacturer and upholding all manufacturer warranties.

Just recently, AwesomeEyeglasses.com has debuted the new Oliver Peoples 2010 Spring and Resort Sunglass collection – available now for viewing and purchase online!

Hollywood-based eyewear brand Oliver Peoples launched their newest lookbook for the upcoming Spring 2010 Resort Collection. The classic images feature some of the brands forthcoming selections, including the Danni, Rees, Barries, Riley and Sacha. Featured in the lookbook are the familiar faces of actor Elijah Woods and Shirley Manson. With 12 new retro-inspired sunglass styles, Oliver Peoples has truly touched a wide audience with their newest offerings. Two new aviator styles, multiple over-sized glam frames, and two new flip-up, clip-on convertible sunglass options for two classic frames (the Riley and the Sheldrake) round out an alluring collection that will set the style standard in eyewear for the 2010 season. Elijah Woods and Shirley Manson appear in a beautiful campaign designed to juxtapose classic elegance with fun and endearing style. Visit AwesomeEyeglasses.com today to shop Oliver Peoples sunglasses online now! Free shipping to the U.S. and all colors and styles available for each 2010 sunglass frame!

On Tuesday October 27th, 2009, The Optical at Primary Eyecare and Fink’s Jewelers partnered to host an exclusive David Yurman Preview Event at Fink’s in the Barracks Road Shopping Center. The Fall 2009 David Yurman eyewear and jewelry collections were previewed for all the attendees. The event was a lot of fun for all involved and Primary Eyecare was so thankful to the great staff of Fink’s, who allowed us to set-up display cases of David Yurman Eyewear in their beautiful store. Below are some images of our frames displayed in cases.

Two lucky attendees’ names were drawn for our magnificent door prizes. One attendee won a David Yurman necklace with rose quartz accents and another won a free pair of David Yurman sunglasses!

Look out in the spring for more events of these type as The Optical at Primary Eyecare debuts the Spring 2010 collections of some of our most famous designer lines of eyewear!

For more information on the David Yurman eyewear collection, visit AwesomeEyeglasses.com or our Hollymead Town Center location.

To shop Fink’s Jeweler’s David Yurman jewelry, visit Finks.com or their Barracks Road Shopping Center location.

The newest eyewear creation from fashion giant Calvin Klein, the CK3083S is a chic and stylish sunglass that just happens to include a conveniently hidden 4GB USB data drive. Camouflaged by a removable temple piece, the USB data drive cannot be seen during normal wear of the sunglasses. Perfect for graphic designers, photographers, individuals who work from a home office, or people who just like to have the newest and coolest of technology, this Calvin Klein sunglass is definitely high fashion meets modern practicality.

The CK3083S is available in three different colors (havana, light havana, and black) and is a great style for both men and women. It is available for sale now!

Though it may remind you of something right of a James Bond movie, we think this new example of merging technology into classic areas of our lives has practical, every day applications. Are you interested in ordering the CK3083S? Or do you want more information on Calvin Klein sunglasses and eyeglasses? Please visit AwesomeEyeglasses.com to find out more about Calvin Klein eyewear in Charlottesville, VA. Or Request a Quote online now for the CK3083S!

Originally popularized by boaters and fishermen who used them to reduce the glare from the surrounding water, polarized lenses have now become a popular choice for many individuals. Now the term “polarized” is almost used as a marketing tool to sell sunglasses, but are these lenses actually worth it? Does having polarized lenses justify the increase in price you’ll pay for your sunglasses? We think yes, but let me explain why…

Well, it helps to understand what lens polarization actually does. Light from the sun can either be absorbed or reflected. Reflected light can move horizontally, vertically or diagonally depending on the surface from which it was reflected. Light that is reflected horizontally hits your eye in the form of glare. This glare bouncing from another horizontal surface, such as the road or a body of water, can be particularly bright and annoying. Polarized lenses work like venetian blinds – they have a laminate that contains vertical stripes. These stripes only allow the vertically-polarized light through the lens, thereby eliminating the horizontally-reflected glare. The decrease in the glare you see while wearing polarized lenses is dramatic and can really make certain images much easier to see.

So not only is polarization easier in terms of vision and discerning certain images, it also, by design, provides an additional degree of protection from potentially dangerous UV rays and intense glare that can damage eyes and possibly cause eye cancer.

Polarized lenses are also very helpful for people with especially light sensitive eyes. Individuals who suffer from migraines or those recovering from cataract surgery will find that polarized lenses are able to effectively protect their eyes from bright light.

Though polarized sunglasses are an obvious choice for sportsmen and boaters, we believe they are also a healthy and practical choice for everyone. The benefits in eliminating glare and protecting your eyesight are definitely worth the increase in cost. Protecting your eyes is an investment in your future.

To view some of our polarized sunglasses by top eye and sunglass designer SALT. Optics, please visit the Sunglasses area of AwesomeEyeglasses.com.

Did you know?? Both vertically and horizontally polarized lenses are used to view 3-D films. One lens only receives the horizontally polarized light waves, while the other receives the vertically polarized. Your brain takes these two images and combines them to create a realistic sense of depth.