Primary Eyecare in Charlottesville, VA

Celebrate Army's birthday with music, cake | Charlottesville Daily Progress. Sgt. 1st Class Michael Hartzell is optician Lisa's husband- Let's get out and support them!

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So the recent thefts we experienced in our practice jogged my memory. One of the criminal victims of Al Capone's St. Valentine's Day Massacre involved an optometrist who dealt in the underworld of crime. Dr. Reinhardt Schwimmer was gunned down on Feb. 14, 1929 in a "hit" widely believed to be ordered by Al Capone. Story and photos courtesy of findagrave.com Dr. Reinhardt Schwimmer Gangster. He was working for Bugs…

Often police and other law enforcement officers are cast in a negative light, but I want to recognize a job well done. Both the City of Charlottesville and County of Albemarle Police Departments deserve our thanks and gratitude. Detective H. and other city and county officers were involved in the investigation and arrest of a thief that stole thousands of dollars worth of merchandise from our locations over multiple thefts.…

In life, we all have to compensate or adapt based on our situation, but generally those adaptations aren't nearly as extreme as the ones needed by the individuals who run and contribute to BlindPhotography.org. A site developed to showcase the photography of visually-impaired artists, BlindPhotography.org houses a wealth of images taken by individuals who are all considered to be legally blind. Anyone who's taken a photo before can attest that…

On Saturday April 3rd, two of Primary Eyecare's optometrists started and finished the 2010 Charlottesville 10 Miler. Drs. Adrianna Hempelmann and Janice DiGirolamo started the race at 7.45am and pushed through to finish the ten mile course that started and finished at U Hall, passed Scott Stadium, and circled the entire length of the Downtown Mall. The 2010 Charlottesville Ten Miler proceeds benefited the following organizations: The Emergency Food Bank,…

Recently debuted on AwesomeEyeglasses.com, the entire collection of Paul Smith Spectacles prescription eyeglasses is now available online. Shop the entire Summer 2009 and Spring 2010 collections of eyeglasses by famed British designer Paul Smith at AwesomeEyeglasses.com now to see fun, funky, and fashion-forward eyewear that redefine eyewear with bold styles and colors. Fashion-forward British design icon Paul Smith forayed into the arena of high-end eyewear in 1994 when a partnership…

Fun Optical Illusions for Everyone! The way our brains perceive certain images can sometimes be a bit tricky. Optical illusions are visually perceived images that differ from objective reality. Meaning, we see and perceive something to be one way, but when we measure it or compare it to a known standard, it differs from our perception. Check out the image on the left - Would you say those lines are…

On March 15th, Primary Eyecare launched a completely redesigned practice website at CvilleEyecare.com. Built for ease of use and to incorporate features that enhance our patients' experience, CvilleEyecare.com is a full-featured practice portal where visitors can request appointments online, get directions to either of our Charlottesville locations using Google Maps, order contact lenses online (we upload your most current prescription!), view current information on our optometrists, or read our blog…