Primary Eyecare in Charlottesville, VA

Today’s scratch-resistant lens treatments are incredibly durable.  However, they are not 100% scratch-proof.  With enough abuse or lack of maintenance, they will eventually fail. Proper cleaning and maintenance of a quality lens will provide years of optimized, distortion-free vision.  Scratched lenses lead to ocular fatigue, glare, and reduced optical clarity. As tempting as it is, Don’t use the following methods to clean your eyeglass lenses: Don’t use clothing (shirt, blouse, jacket, etc)…

The main purpose of sunglasses is to reduce the brightness of ambient light to a more comfortable level. The color you choose for your lenses is up to you. However, be aware that bright or unusual lens colors may alter your color perception significantly. For this reason, it’s usually best (from a visual standpoint) to choose lenses that are gray, brown or green. The color and the darkness of the…

UncommonGoods

So the recent thefts we experienced in our practice jogged my memory. One of the criminal victims of Al Capone's St. Valentine's Day Massacre involved an optometrist who dealt in the underworld of crime. Dr. Reinhardt Schwimmer was gunned down on Feb. 14, 1929 in a "hit" widely believed to be ordered by Al Capone. Story and photos courtesy of findagrave.com Dr. Reinhardt Schwimmer Gangster. He was working for Bugs…

Just released on Tuesday, February 16th, the newest issue of Cville Weekly’s fashion insert, Sugar, features a hot pink frame from The Optical at Primary Eyecare. The oh-so-rosy eyeglass frame was designed by ProDesign Denmark, a popular Danish frame company that has a wide selection of metal, titanium, acetate, and rimless or semi-rimless prescription frames. Known for bold, bright colors, innovative design, quality materials, and funky, angular lens shapes, ProDesign…

At the end of 2009, Oliver Peoples, the California-based leader in eyewear design and fashion, debuted its newest collection, the Spring and Resort Collection for 2010. With many wonderfully stylish and quality eyeglasses and sunglasses from which to choose, it was hard to make a decision on our featured Oliver Peoples frame. In the end, we chose the Dannie frame, a throwback design reminiscent of some of the most popular…

Just recently, AwesomeEyeglasses.com has debuted the new Oliver Peoples 2010 Spring and Resort Sunglass collection – available now for viewing and purchase online! Hollywood-based eyewear brand Oliver Peoples launched their newest lookbook for the upcoming Spring 2010 Resort Collection. The classic images feature some of the brands forthcoming selections, including the Danni, Rees, Barries, Riley and Sacha. Featured in the lookbook are the familiar faces of actor Elijah Woods and…

Originally popularized by boaters and fishermen who used them to reduce the glare from the surrounding water, polarized lenses have now become a popular choice for many individuals. Now the term “polarized” is almost used as a marketing tool to sell sunglasses, but are these lenses actually worth it? Does having polarized lenses justify the increase in price you’ll pay for your sunglasses? We think yes, but let me explain…