Primary Eyecare in Charlottesville, VA

Angelina Jolie wearing SALT.Optics “Dixon” frame as her movie “Salt” is being released. Find this frame and the full exlusive SALT.Optics eyewear collection at the Optical at Primary Eyecare!

Everyone knows the importance of the color black as a wardrobe staple. It’s the ultimate neutral that is so versatile it can sometimes become an easy standby choice. But don’t forget the value of colors that, while requiring a bit more thought or planning than black, can change your entire look! Our opticians in The Optical at Primary Eyecare often encourage patients to try on bolder color frames than the…

Recently debuted on AwesomeEyeglasses.com, the entire collection of Paul Smith Spectacles prescription eyeglasses is now available online. Shop the entire Summer 2009 and Spring 2010 collections of eyeglasses by famed British designer Paul Smith at AwesomeEyeglasses.com now to see fun, funky, and fashion-forward eyewear that redefine eyewear with bold styles and colors. Fashion-forward British design icon Paul Smith forayed into the arena of high-end eyewear in 1994 when a partnership…

Our first ever Holiday Sales Event at Primary Eyecare! Visit The Optical at Primary Eyecare in December and purchase one complete pair of eyeglasses or sunglasses and receive your second pair of sunglasses or eyeglasses at 50% off!* Now is the time to replace your eyewear! All in-stock frames and sunglasses are included with this promotion. Contact us today to make an appointment for your yearly eye exam, or bring…

Primary Eyecare and Fink’s Jewelers will be partnering on Tuesday, October 27th, 2009 from 2 pm until 6 pm to hold an exclusive David Yurman eyewear and jewelry event that allows you to view some of the newest pieces available in the exclusive David Yurman collection. Renowed around the world for his classic bracelets, rings, and other signature jewelry, David Yurman recently debuted a collection of prescription eyeglass frames and…

The beautiful Daniel Swarovski Crystal Eyewear collection of both sunglasses and eyeglasses is now being showcased online at AwesomeEyeglasses.com. With a range of designs, from the understated temple crystal accent to the more decadent full temple- and frame- crystal adornment, the Swarovski Crystal Eyewear line has unique and extravagant prescription frames and sunglasses for women who want a little extra sparkle in their lives. Currently available only at our Barracks…