5th Street Station Coming Soon! Our new Primary Eyecare Location near Wegmans will be open in the near future to serve you.

Local Events

Giving Back to the Community

Giving Back to the Community

Primary Eyecare is honored to serve the Charlottesville and Albemarle communities by raising awareness of vision and eye health issues, providing comprehensive medical eye care services, and participating in local outreach initiatives. Our family owned and operated...

Voted “Best of C-Ville” 2013

Voted “Best of C-Ville” 2013

THANK YOU for voting us the "Best Optometrist in C-Ville" for the 2013 Best of C-Ville awards! We are honored and humbled by the continued support of our Charlottesville family! Click here to see us in this week's C-Ville Weekly - featuring this year's "Best of...

Community Involvement

Community Involvement

Primary Eyecare provides funding, product donations and volunteer time to several charitable organizations locally and nationally. We see these relationships as part of our mission to serve the communities we call home. We are a locally owned and operated healthcare...

Help Support the Wounded Warrior Project!

Help Support the Wounded Warrior Project!

Every Memorial Day, we are provided with an opportunity to remember those brave men and women who so boldly gave their lives to protect the freedoms of our country. In an effort to show our support, we proudly sponsored the 4 the Wounded 5K race that was held in...

Sunglasses Trunk Show a Success!

Sunglasses Trunk Show a Success!

Thank you to everyone who made our 2013 Sunglasses Trunk Show Extravaganza a success! We had food, fun, and tons of frames! If you'd like to view the photo album from the event, please visit our Facebook...

Kate Spade: Colorful, Whimsical, and Sophisticated Fashion

Kate Spade Eyewear is known for its crisp color, graphic...

How to Treat a Stye

What Is a Stye? Have you ever had redness or soreness on your...

How You Can Get the Excellent Eye Health Benefits of Beta-Carotene

What Is Beta-Carotene? Beta-carotene is the carotenoid that...

Give Your Child Clear Vision and Confidence to Start the New School Year!

Help your child be ready for the upcoming school year with a...

Are Your Kids Ready to Go Back to School?

It’s that time of year when the summer begins to wind down and...