5th Street Station Now Open! Call 760-2020 to schedule an appointment!

Your Eyewear

Which Color Frame Looks Best on You?

Which Color Frame Looks Best on You?

For many of us, the most important aspect of choosing eyeglass frames is how they look on our face. Here are some helpful hints from our experienced opticians. Skin Color All skin complexions fall into one of two color bases: cool or warm. A cool...

Lindberg Eyewear is Back at Primary Eyecare!

Lindberg Eyewear is Back at Primary Eyecare!

One of a very limited number of exclusive authorized dealers in Virginia, Primary Eyecare has brought the LINDBERG eyewear collection to our new office at 5th Street Station.   LINDBERG eyewear tells the world you subscribe to a different way of thinking,...

9 Reasons to Buy Your Eyewear at Primary Eyecare

9 Reasons to Buy Your Eyewear at Primary Eyecare

1. We offer a huge selection of frames and sunglasses that you can actually try on and touch . . . to see how you look and how the frame feels on your face. Our opticians will help you find the perfect style, size, and color in your price range. We are...

What’s your 2018 Resolution?

What’s your 2018 Resolution?

Many of us recently made resolutions to better our lives in this new year. Improving your visual “resolution” is what we do every day at Primary Eyecare. Do you have a high-definition TV, or Apple’s “Retina display” on your i-device? Did you happen to upgrade to a “4K...

Crizal No-Glare Lenses for Clear Vision

Crizal No-Glare Lenses for Clear Vision

Improve your vision, improve your life - Experience Crizal® No-Glare lenses for the clearest vision possible™. Providing protection against glare, scratches, smudges, dust, water, UV and other enemies of clear vision, Crizal No-Glare lenses can help you see better,...

Which Color Frame Looks Best on You?

For many of us, the most important aspect of...

Welcome to Dr. Schlieper!

Welcome to Dr. Schlieper!   To better serve our...

Diabetic Eye Disease Awareness

Diabetic Eye Disease Awareness   Diabetic eye...

Fun in the Springtime Sun!

Recently a couple of our team members took a few minutes to...

Voted Charlottesville’s #1 Favorite Eye Doctor!

Thank you to our many patients and friends in the community...