5th Street Station Now Open! Call 760-2020 to schedule an appointment!

All Primary Eyecare offices will be closed Monday May 28, 2018 in honor of Memorial Day.

Your Eyewear

Varilux S Series™ Progressive Lenses

Varilux S Series™ Progressive Lenses

As we age, our eyes change. Around age 40, our eyes gradually begin to lose their ability to focus on things close up, a condition called presbyopia. It will eventually happen to everyone, and unfortunately it's an unavoidable part of growing old. Many people begin...

New Patients Always Welcome!

New Patients Always Welcome!

As a consistent Daily Progress Reader's Choice award winner for #1 Favorite Eye Clinic and Optometrist, winner of the Best Optometrist in the Best of C-Ville vote, and regular award winner for Best Optometrist as chosen by Charlottesville Family magazine readers,...

Tory Burch Brand Showcase

Tory Burch Brand Showcase

New to our fashion eyewear collection late in 2014, the Tory Burch line of ophthalmic frames and sunglasses is quickly becoming one of the hottest selling brands in our Optical! Launched in 2004 by Tory Burch, the company's chairman, CEO, and designer, the company has...

Summer Aviators – Get the Look!

Summer Aviators – Get the Look!

Once the signature accessory of your favorite state trooper, the classic aviator has become a must-have for today's summer fashion collection. Originally designed in the 1936 by Ray Ban to protect airplane pilots' eyes while flying (therefore the namesake), these...

Prodesign’s New Spring Collection is Here!

Prodesign’s New Spring Collection is Here!

Prodesign Denmark never fails to deliver on their promise to deliver bold, colorful designs that are continuously evolving over time. The recent release of their 2015 spring collection is no different. "Clean Danish design is the basis of our products but we always...

Contact Lens Rebates Center

Welcome to the Primary Eyecare contact lens rebates center! This is your one source to access all the rebates offered by our contact lens brands. Click the respective image below to see all available rebates for your favorite contact brand! To order new contacts...

Fun in the Springtime Sun!

Recently a couple of our team members took a few minutes to...

Voted Charlottesville’s #1 Favorite Eye Doctor!

Thank you to our many patients and friends in the community...

Online Vision Screenings Stop Short in Seeing Your Total Eye Health

We were featured in OurHealth Magazine! Download...

There’s a good chance that as a contact lens...

Driving and Vision as we Mature

To qualify for a driver’s license in the...