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Your Eyewear

Varilux S Series™ Progressive Lenses

Varilux S Series™ Progressive Lenses

As we age, our eyes change. Around age 40, our eyes gradually begin to lose their ability to focus on things close up, a condition called presbyopia. It will eventually happen to everyone, and unfortunately it's an unavoidable part of growing old. Many people begin...

New Patients Always Welcome!

New Patients Always Welcome!

As a consistent Daily Progress Reader's Choice award winner for #1 Favorite Eye Clinic and Optometrist, winner of the Best Optometrist in the Best of C-Ville vote, and regular award winner for Best Optometrist as chosen by Charlottesville Family magazine readers,...

Tory Burch Brand Showcase

Tory Burch Brand Showcase

New to our fashion eyewear collection late in 2014, the Tory Burch line of ophthalmic frames and sunglasses is quickly becoming one of the hottest selling brands in our Optical! Launched in 2004 by Tory Burch, the company's chairman, CEO, and designer, the company has...

Summer Aviators – Get the Look!

Summer Aviators – Get the Look!

Once the signature accessory of your favorite state trooper, the classic aviator has become a must-have for today's summer fashion collection. Originally designed in the 1936 by Ray Ban to protect airplane pilots' eyes while flying (therefore the namesake), these...

Prodesign’s New Spring Collection is Here!

Prodesign’s New Spring Collection is Here!

Prodesign Denmark never fails to deliver on their promise to deliver bold, colorful designs that are continuously evolving over time. The recent release of their 2015 spring collection is no different. "Clean Danish design is the basis of our products but we always...

Contact Lens Rebates Center

Welcome to the Primary Eyecare contact lens rebates center! This is your one source to access all the rebates offered by our contact lens brands. Click the respective image below to see all available rebates for your favorite contact brand! To order new contacts...

New 2015 Releases from Salt Optics!

New 2015 Releases from Salt Optics!

They're here! Our friends at Salt Optics have once again impressed with their very latest releases, just in time for spring! Offering both ophthalmic and sunglass frames, there is an amazing assortment of colors, shapes, and sizes from which to choose. Check out the...

Transitions Lenses: Dispelling the Myths

Transitions Lenses: Dispelling the Myths

Chances are, you've heard of (or even worn) Transitions lenses before. While these lenses have been around for a few years, recent improvements and technology developments now offer more benefits than you might realize. Simply put, Transitions Adaptive Lenses adapt....

Kate Spade: Colorful, Whimsical, and Sophisticated Fashion

Kate Spade Eyewear is known for its crisp color, graphic...

How to Treat a Stye

What Is a Stye? Have you ever had redness or soreness on your...

How You Can Get the Excellent Eye Health Benefits of Beta-Carotene

What Is Beta-Carotene? Beta-carotene is the carotenoid that...

Give Your Child Clear Vision and Confidence to Start the New School Year!

Help your child be ready for the upcoming school year with a...

Are Your Kids Ready to Go Back to School?

It’s that time of year when the summer begins to wind down and...