5th Street Station Now Open! Call 760-2020 to schedule an appointment!

Your Eyewear

Contact Lens Rebates Center

Welcome to the Primary Eyecare contact lens rebates center! This is your one source to access all the rebates offered by our contact lens brands. Click the respective image below to see all available rebates for your favorite contact brand! To order new contacts...

New 2015 Releases from Salt Optics!

New 2015 Releases from Salt Optics!

They're here! Our friends at Salt Optics have once again impressed with their very latest releases, just in time for spring! Offering both ophthalmic and sunglass frames, there is an amazing assortment of colors, shapes, and sizes from which to choose. Check out the...

Transitions Lenses: Dispelling the Myths

Transitions Lenses: Dispelling the Myths

Chances are, you've heard of (or even worn) Transitions lenses before. While these lenses have been around for a few years, recent improvements and technology developments now offer more benefits than you might realize. Simply put, Transitions Adaptive Lenses adapt....

Salt Aviators: The Perfect Gift for Him or Her!

Salt Aviators: The Perfect Gift for Him or Her!

Doing some last minute shopping and having trouble finding that perfect gift? Always a hit year after year, you can't go wrong with a stylish pair of aviator sunglasses from Salt Optics. The designers at Salt have always come through with the perfect aviator for every...

Ogi Eyewear Brand Showcase

The story of the Ogi brand (pronounced “oh-jee”) starts simply with a hole in the market and one man’s desire to fill it. While running a Minneapolis retail optical shop, David Spencer felt a growing demand for small frames that were not only finely crafted but also...

Silhouette Brand Showcase

Silhouette began with a vision – eyewear as an accessory – in 1964, and is now the leading brand in lite eyewear worldwide. Under this brand, the lightest eyewear in the world is mostly handcrafted in an individual design, employing the best materials and the latest...

How Things Work: The Lens

The lens is an important part of an extremely complex human...

The Dry Eye Clinic

Dry Eye Syndrome is a common chronic condition. Individuals...

Thinking of Trying Decorative Contacts for Halloween?

Halloween is just around the corner, and witches, ghouls, and...

Convenient Online Contact Lens Ordering from Our Website

Did you know that you can re-order your contacts from our...

Reading and Academic Performance — The Vision Link

Most classroom learning occurs through our eyesight. Our...