5th Street Station Now Open! Call 434-760-2020 to schedule an appointment!

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Want to keep up with Primary Eyecare between visits? We have two Facebook pages, one for the Barracks Road location and one for Hollymead. Keep up with new frame styles, hot fashion trends, and the latest news from our hottest brands!

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Eye Color & Genetics

Ever wonder why your eyes are blue, green, brown, or somewhere...

Common Eyelid Bumps

Eyes are one of the most sensitive areas of the body and we...

Combating Dry Eye Syndrome

Do you experience itchy, burning, or dry eyes? You may be...

Glaucoma: The Silent Thief of Sight

Did you know, nearly 2.2 million people in the United States...

Preventing Snow Blindness, Sunburn for Your Eyes

We take many precautions to avoid sunburn on our skin, face,...