The life of Lilly Pulitzer was exactly how she wanted it. She lived in Palm Beach, a resort town, year round while all of her friends the shift with high slits on the side… and it just so happened that she also created a new genre of fashion in the meantime – American Resort Wear.

What will you find in the Lilly Pulitzer lineup?

Lilly’s resort fashion line spans the entire space, offering cute shift dresses with bold prints; tops, tanks and shorts; shoes and other fun accessories; matching mother-daughter outfits, and unique, fun eyewear loaded with personality!

“We are who we are. Some think that orange is the new black, for us it’s pink. Trends will come and go but our mission is to be essentially Lilly; in how we design our prints and patterns, the shape of our shifts and the way we treat Lilly lovers everywhere. Inclusive. Proud to be different.” – Lilly Pulitzer


What does the Lilly Pulitzer brand say about you?

The Lilly girl is full of surprises. She lives every day like it’s a celebration and makes every hour a happy hour. Life is as good as you make it. BE HAPPY. Wear colors – they affect people’s moods, you know. Lilly lived the life she wanted and we encourage you to do the same. She built a business on a spill and she lived in paradise year round. When you look back on your life, make sure you count the happy hours. Don’t save them for 5 o’clock – didn’t someone say once, “it’s 5 o’clock somewhere?” Challenge – start your happy hour this second!

Lilly Pulitzer Frames at Primary Eyecare:

The Lilly Pulitzer eyewear line features bold, resort colors (including pinks, blues, yellows, and greens) as well as styles with more classic looks. There are frames to fit every face size, even for the younger girls in your party. Our talented team of opticians would love to help you pick out the right pair for your personal style!

Primary Eyecare carries both ophthalmic frames and sunglasses in the Lilly Pulitzer eyewear line at our popular optical in the Hollymead Town Center, just North of Charlottesville. Please request an appointment or stop by to have a look at these fun, youthful styles!

© Lilly Pulitzer