5th Street Station Now Open! Call 760-2020 to schedule an appointment!

All Primary Eyecare offices will be closed Monday May 28, 2018 in honor of Memorial Day.

With one of the largest selections of high quality brand name eyewear in Central Virginia, The Optical at Primary Eyecare offers you an abundance of choices in prescription ophthalmic frames, prescription sunglasses, and non-prescription sunglasses. Our optical boutique showcases only the finest quality fashion eyewear by top designers, including Tory Burch, Coach, Tom Ford, Oakley, Tiffany, Chanel, Kate Spade, Salt Optics, Prodesign Denmark, Ray-Ban, and many more.

You’ll find that we match your frame with the latest and greatest in ophthalmic lens designs to complete the perfect “look” for you. Primary Eyecare’s expert opticians will find the shape, color, and material to best suit your face shape and personal style, while also making sure you have eyewear of top quality in our optical boutique.