Tory Burch is an American luxury lifestyle brand that embodies the unique sense of style of fashion designer, Chairman and CEO Tory Burch.

The Tory Burch brand was launched in 2004 with her now iconic Reva ballet flats and tunic.  The Reva was named after Tory’s mother, who has been a strong influence and inspiration in her life.

In 2005, Oprah Winfrey endorsed her fashion line on her show, calling Burch “the next big thing in fashion.”

Since the launch, Tory Burch has expanded to more than 200 stores worldwide, encompassing shoes, handbags, watches, accessories, home décor, and fragrance and beauty products.  Burch’s style has been described as preppy-bohemian and is associated with her signature T-logo medallion.

Tory Burch Launches Eyewear Collection in 2009

Burch launched her eyewear collection in 2009.  Her brand is known for the use of color, graphic prints, and eclectic detailing.

Tory Burch Eyewear blends bohemian glamour and classic American design elements with modern fashion.  The brand’s eyewear is heavily influenced by the designer’s all-American pedigree and her parents’ unique sense of personal style.  Her parents were world travelers and consummate entertainers during the ‘60s and ‘70s.

Tory Burch Eyewear is known for its signature blend of color, pattern, and intricate embellishments. From timeless oversized frames to modern semi-rimless styles, there is a frame for every woman’s wardrobe and lifestyle.


Tory Burch Eyewear

Round Eyeglasses

Slim Square Sunglasses

Modern-T Cat-Eye Sunglasses

T-Print Aviator Sunglasses

Serif-T Rectangle Sunglasses


To try on a pair of Tory Burch Eyewear, come visit the Opticals at both Primary Eyecare locations today! No appointment necessary!